NEW YORK, NY – July 25, 2018 – Staller, an Airbnb-inspired application and website for housing for horses, has expanded to include equestrian properties in New Jersey, New York, Connecticut, Vermont, North Carolina, South Carolina, and Kentucky. The sharing economy offering has added hundreds of real estate listings for stabling horses, including many top international hunter/jumper and dressage properties, including Ri-Arm Farm, The Pavillion Farm, JT Farm and Heritage Farm.
The mobile-based solution, which was co-founded by Arturo Ferrando and Pablo Jimenez in December of 2016, has expanded its coverage to include stabling near popular competitions such as the Old Salem Horse Show this week and next in North Salem, New York. Staller is available for free download at the App Store and on the website.
Staller benefits both the property owners as well also as the riders and trainers looking for short or long- term stabling. It is simple and easy to use, offering a streamlined process by connecting those looking to stable their mounts to unique boarding options at any price point.
Grand prix veteran Mark Leone, owner and head trainer at Ri-Arm Farm in Oakland, New Jersey, has jumped behind the sharing economy offering. “The horse show world is ready to embrace apps, technology and the internet,” said Leone, who is also the President of the North American Riders Group. “We all know what Airbnb is and it just makes sense. If you have an open stall, which is in effect real estate, you can let people know that it is available. It is a win, win for all concerned.”
The Pavillion Farm’s owners and trainers, like Eric Hasbrouck and Diana Walters have also added their full-service facility to the listings. “When you are competing on the show circuit, your horses are on the road much of the year. It is great to be able to check out a facility and know if it is the right type of barn that will suit your needs,” explained Walters. “For example, we have 19 stalls at The Pavillion and when we are traveling there are often empty stalls. Staller allows us to put these stalls to work and make money when they are empty… There is no downside because, as the owner, you decide who you want to rent to.”
According to 2016 statistics there are 9.2 million horses and 4.6 million citizens in the horse business in the U.S. “The expansion of Staller was in part due to the enormous number of horses and ponies that travel up and down the east coast for equestrian competitions,” stated Jimenez, a tech entrepreneur who grew up riding. “New York alone hosts many of the top equestrian events in the world and thousands of riders, and even more horses, come to the area to compete at shows like Princeton, Devon, Old Salem, HITS, and The Lake Placid Horse Show.”
“The easiest way to understand Staller is to think of it like the Airbnb for horses,” explained Ferrando, who also grew up riding and competing. “The sharing economy offering gives more transparency to the market and also facilitates the process of stall rental. The equestrian world is very nomadic; riders, trainers, and owners are traveling to different competitions all the time and when the weather warms up, they come back East to compete.”
Staller allows the user to search by location and price point, see photos and learn about the facility, location and availability and then can book online with a credit card. For further information go to www.staller.com.
ABOUT STALLER
Launched in December 2016, Staller is a trusted community marketplace for people to list, discover, and book accommodations for horses and ponies around the world – online or from a mobile phone. Staller connects those looking for stabling to unique boarding options at every price point. Offering world-class customer service with a growing community of users, Staller is the easiest way for stable owners and those with boarding facilities to monetize their extra stalls and showcase them to an international audience in the equestrian world.
Press inquiries please contact Sydney Masters at 212-987-6804 or via email at sydney@mastersmallory.com