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PLYMOUTH, MA—July 6, 2012— You're at a horse show and your horse rips his blanket.  What do you do? Simple--reach for the SmartPak tack shop in your pocket!

SmartPak, the country’s largest equestrian retailer, has launched a new, improved mobile website that allows quick, easy access to all SmartPak products including saddles, helmets and, of course, supplements.  Everyone now has instant access to all SmartPak products anywhere, anytime.

“Our customers asked and we answered,” said Kent Phillips, SmartPak’s Senior Director of E-Commerce.  “Using new information architecture, we tore down our original website and optimized it from the ground up.  We invite everyone to give it a try and you don’t even need to download an app!”

Benchmark testing has shown SmartPak's mobile site to be significantly faster than those of other equine retailers.  It is very easy to use and customer feedback has been extremely positive.  There are over 73,000 product reviews available and it is instantly accessible from any smartphone through SmartPak’s main website at www.SmartPak.com.

“This improved mobile site is the latest in a line of features that has helped make SmartPak the industry's number one choice," Phillips said.  "Features like free shipping, free returns, our 100% happiness guarantee, one-day embroidery, our around-the-clock expert help, and, needless to say, our SmartPaks, have established SmartPak as the industry leader.  Now everyone has instant access to any of our products-- whether you need to re-order fly spray, replace a broken halter or order new tall boots, you can get them instantly from the barn aisle, show grounds, or even from the back of your horse!”

About SmartPak

Founded in 1999, SmartPak is the country’s largest online and catalog retailer serving the needs of the active and engaged horse owner.  The patented SmartPak™ supplement feeding system has simplified the process of feeding horse supplements and medications, making it easier for thousands of riders to keep their horses healthier by ensuring their supplements are being fed correctly.

SmartPak’s diverse and expansive product offering includes its own line of supplements, tack, and horse blankets as well as an extensive selection of leading brands of equine health, apparel, tack, and equipment.  A seven-time Inc. 500/5000 honoree, SmartPak is the only equine company ever named to the Inc 500 list.  SmartPak’s customer service has received an “Excellent” rating from STELLA Service, a leading independent reviewer.  In 2011, SmartPak was awarded the Bizrate Circle of Excellence Platinum Award. SmartPak is backed by Waltham, MA-based North Bridge Growth Equity.

 Join SmartPak’s Team!

SmartPakhas several openings in its fast-moving Web Marketing and IT departments. SmartPak is seeking an interactive developer with at least five years of professional interactive developer experience who will be responsible for usability and front-end development for the SmartPak family of sites. Full details are available at http://blog.smartpakequine.com/2011/12/web-marketing-interactive-developer/.

Also available is a position for someone with at least three years of professional experience as an interactive designer.  This position will be responsible for aiding in the front-end design, usability and development of SmartPak’s online identity.  Full details are available at http://blog.smartpakequine.com/2011/12/web-marketing-interactive-designer/.

There is also an opportunity for a Junior Interactive Designer to assist with front end design.  The ideal candidate will have one or more years of experience in web design; E-commerce experience is preferred.  Full details are available at http://blog.smartpakequine.com/2012/02/web-marketing-junior-interactive-designer/.

Finally, there is an opening for a .net Developer who would be responsible for developing, testing, and launching .net development projects.  Applicants should be self-motivated developers who are at the point in their careers where they know that they can make a significant contribution to the direction of SmartPak’s e-commerce and intranet based systems through thoughtful design and solid development.  Full details are available at http://blog.smartpakequine.com/2012/01/it-net-developer/.

Further information on the SmartPakmobile website and all SmartPak products is available on line at www.SmartPak.com.