Vero Beach, Fla. – April 26, 2017 – The Professional Riders Organization is very pleased to announce the implementation of the restructure and rebranding of the organization. Effective April 18, 2017, the organization has become the Eventing Riders Association North America (ERA of NA). As part of an overall strategic plan the organization has adopted this new identity, which includes aligning with the Eventing Riders Association Great Britain (ERA GB) and Eventing Riders Association International.
Under the leadership of President Allison Springer and the board of directors, ERA of NA has adopted a new logo, membership levels and focus on its mission of assimilating and leveraging the collective voice of North America’s amateur and professional event riders, as well as owners and equine professionals in pursuit of enhancing and growing the sport in North America. The vision of ERA of NA is to encourage the eventing community to jump in and become an engaged and active voice in the sport.
The ERA of NA’s new website will be coming soon. It is an entirely new design that is user focused and mobile friendly across all platforms. The new website will offer members their own social network, which will include many useful tools such as an expanded directory with a variety of digital and social media plugins to allow for members to engage, collaborate and share their voices in the sport.
As part of the rebrand, ERA of NA has launched the #JUMPIN campaign to encourage and showcase the ways in which the eventing community engages in the sport by sharing each individual’s unique voice and experience. We encourage everyone to discover and be a part of the new Eventing Riders Association North America.
Three basic membership levels provide an opportunity at every level that suits your needs. Owners, riders, and the media are invited to join Allison Springer and ERA of NA Board Members for the Owner-Rider Reception at the Cross Gate Gallery on April 27, 2017 at 7:00PM in Lexington, Kentucky to learn more about the Eventing Riders Association North America.
Edited press release courtesy of: Eventing Riders Association of North America